Another personal obsession:Offense or defense: The secrets to bidding on brand terms on Amazon Advertising

Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/offense-or-defense-the-secrets-to-bidding-on-brand-terms-on-amazon-advertising-268608
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