Another personal obsession:MarTech Overtime: Why a marketing data re-architecture creates more agile marketing

During MarTech East, Jonathan Roman outlined why we must consider all areas of the organization, not just the marketing team when adding to a martech stack.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/martech-overtime-why-a-marketing-data-re-architecture-creates-more-agile-marketing-268692
via Mister Fire