Another personal obsession:Forrester predictions for CMO role are dire, but there is hope for current CMOs

Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive customer loyalty.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/forrester-predictions-for-cmo-role-are-dire-but-there-is-hope-for-current-cmos-270254
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