Another personal obsession:Back to Basics: Personalization only adds value if you do it right
While personalization can be tremendously valuable, it has to be relevant in your user’s journey.
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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/back-to-basics-personalization-only-adds-value-if-you-do-it-right-270633
via Mister Fire
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