Another personal obsession:Implementing agile marketing experiments lead to leadership buy-in

Start grassroots experiments with the team as a way to demonstrate agile practices while also educating leaders and middle management about how their roles can evolve to support this new way of working.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/implementing-agile-marketing-experiments-lead-to-leadership-buy-in-270547
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