Another personal obsession:Google Hopes To Buy EU Publisher Goodwill With $150M Digital News Initiative

In London today Google is announcing a new $150 million Digital News Initiative (DNI). It’s officially intended to help European traditional media companies “increase revenue, traffic and audience engagement.” Participating publishers include The Guardian, Financial Times, Die...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/v0NoUKN5TT4/google-hopes-to-buy-eu-publisher-goodwill-with-150m-digital-news-initiative-126733
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