Another personal obsession:Yahoo Bolsters Video Ad Offerings With Native Video & App Install Ad Units

Yahoo, already a leader in video, is bringing a new set of ad units to video content. The announcement was made a week ahead of the Yahoo’s presentation at the NewFronts next week. The new ad units will allow advertisers to push native content or advertise video-based app-install ads with...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/RO5gpmS24oo/yahoo-bolsters-video-ad-offerings-with-native-video-app-install-ad-units-126130
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