Changes in direct response ad measurement slowed revenue growth, but are improving ROI, Twitter execs say. Google search integration coming in May; tweets in Apple Spotlight search already here. The post What Marketers Need To Know About Twitter’s Q1 Earnings Call appeared first on...
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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/DTbIosbc4EY/what-marketers-need-to-know-about-twitters-q1-earnings-call-126884
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