It's not just about collecting data. You need to know how to activate that data to extract value from it. Columnist David Booth explains how. The post How To Turn Data Into Dollars: 3 Stages To Activate Your Data appeared first on Marketing Land.
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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/53EMomSgKeA/turning-data-dollars-3-stages-activate-uour-data-125770
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