Another personal obsession:Placed Brings Offline Attribution To More Programmatic Players

It’s well documented that more than 9 out of 10 retail conversions happen offline. That’s why measuring offline sales lift and store visits is becoming increasingly important, even critical, to brands and marketers. Only by capturing offline activity can marketers get a complete picture...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/2TWgz2ueKbQ/placed-brings-offline-attribution-to-more-programmatic-players-126762
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