Another personal obsession:Twitter Partners With DoubleClick, Acquires Martech Firm TellApart

Advertisers will be able to buy Promoted Tweets via DoubleClick later this year. Both moves are aimed at wooing more direct response advertisers with bettercross-device measurement and attribution. The post Twitter Partners With DoubleClick, Acquires Martech Firm TellApart appeared first on...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/Lc8KcabDV10/twitter-partners-with-doubleclick-acquires-martech-firm-tellapart-126696
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