Another personal obsession:Adapt, Adopt, Automate: Why Agencies Need Marketing Automation to Succeed

It’s clear in today’s market traditional media companies need to adapt to the digital environment to grow their market share. A major challenge for agencies is to be able to quickly and accurately identify which customers are ready to adopt a digital strategy while insuring their sales team a cost...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/adapt-adopt-automate-why-agencies-need-marketing-automation-to-succeed-150456
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