Another personal obsession:At IAB’s Ad Ops Conference, Ad Blocking and Header Bidding Rule

Viewability and HTML5 take a back seat to the threat of web users negating display ads and the option of publishers going around Google.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/at-iabs-ad-ops-conference-ad-blocking-and-header-bidding-rule-150254
via Mister Fire