Another personal obsession:Google’s DoubleClick Extends Active View Reporting To Apps, Adds Viewability Bid Optimization

Updates fold viewability more deeply into DoubleClick products for advertisers and publishers.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/googles-doubleclick-extends-active-view-reporting-to-apps-adds-viewability-bid-optimization-152043
via Mister Fire