Another personal obsession:It’s not B2B or B2C, It’s B2 Human: Insights From GE Healthcare

B2B, B2C... Don't get distracted by the acronymns. Columnist Sanjay Dholakia believes such labels get in the way, and marketers instead need to engage with customers and tailor their messages on a human level.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/not-b2b-b2c-b2-human-insights-ge-healthcare-149053
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