If a new survey from Localytics is correct, apps will figure more prominently in future user behavior but their success is contingent on getting the user experience right. The company polled 1,000 smartphone owners and found that 92 percent “expect to use apps more or the same in the...
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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/study-mobile-users-will-go-on-roughly-4-dates-with-apps-before-breaking-up-151568
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