Another personal obsession:Using Paid Search To Bring Customers In-Store

With the holidays quickly approaching, what better time than the present to look for ways to increase foot traffic to your stores? Columnist Amy Bishop shows how to leverage geography & intent, audiences and your web experience to drive more in-store traffic.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/using-paid-search-bring-customers-store-152162
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