Another personal obsession:Why Marketers Should Push for Machine Learning — Based Fraud Detection

The key reason, says the CEO of machine learning anti-fraud firm Sift Science, is because fewer delays for users means more sign-ups and sales.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/why-marketers-should-push-for-machine-learning-based-fraud-detection-152053
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