Another personal obsession:Will Fraud, Waste & Ad Blocking Drive More Outcomes-Based Ad Models?

The digital ad industry has lately been hit by a kind of triple whammy: bot fraud, viewability issues and ad blocking. Notwithstanding these challenges, money continues to pour into digital from traditional media because it’s where consumers are spending their time. In parallel, mobile...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/will-fraud-waste-ad-blocking-drive-more-outcomes-based-ad-models-152184
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