Another personal obsession:Are Paid & Organic Distinct Channels? Not So Fast.

Search marketing channels are often both data-driven and siloed, but contributor Andrew Goodman notes that clients don't necessarily see it that way. To improve performance, he says, we must understand the greater picture.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/paid-organic-distinct-channels-not-fast-154699
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