Another personal obsession:Click-to-Call & Paid Search: Best Practices And Secrets From The Pros

Research from Google has shown that the most common response to a mobile, local search is a phone call.  Advertisers have caught on, widely adopting click-to-call ad units in Google and Bing.  In fact, consumers are expected to click-to-call directly from paid search ads to the tune of $4 billion...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/click-to-call-and-paid-search-best-practices-and-secrets-from-the-pros-153809
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