Another personal obsession:Google: Demographics Not As Good As Intent (Search) For Mobile Targeting

Facebook’s rich demographic and interest-based data have made it a powerful marketing platform and the major challenger to Google. But without mentioning Facebook by name, Google argues in a new “Think with Google” post that “consumer intent is more powerful than...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/google-demographics-not-as-good-as-intent-search-for-mobile-targeting-156634
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