Another personal obsession:Mobile Marketer UberMedia Introduces The Concept Of “LROI”

Mobile marketing platform UberMedia has coined a new term: “Location ROI” or “LROI.” In that context, the company is measuring and optimizing mobile media against offline store visits. Michael Hayes, UberMedia’s Chief Revenue Officer, uses the term “Location...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/mobile-marketer-ubermedia-introduces-the-concept-of-lroi-154383
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