Another personal obsession:Search And The Local-Mobile Consumer

Search must be an integral part of a strong media strategy, but it isn’t a one-size-fits-all approach. Local consumers now use mobile technology more, which affects how marketers engage with – and convert – the local shopper. On Thursday, December 3, hear from BIA/Kelsey’s Abid Chaudhry...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/search-and-the-local-mobile-consumer-154369
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