Another personal obsession:When Brand Names Are Destroyed By Damaging Doppelgangers

The ISIS chocolate company and the Tea Party Bookshop know a thing or two about unforeseen circumstances damaging a brand name. What should you do if it happens to you? Columnist Chris Silver Smith shares some tips.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/brand-names-destroyed-damaging-doppelgangers-153748
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