Another personal obsession:Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account

Is your PPC unprofitable, despite bringing in lots of leads? Columnist Jacob Baadsgaard explains his method for identifying and eliminating low-performing search terms.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/cut-fat-reduce-wasted-ad-spend-adwords-account-158537
via Mister Fire