Another personal obsession:Is Your Paid Search Account Leaking Money? The Importance Of Query Mapping

It's time to dig below the surface of your PPC account to see if relevant search terms are wasting money. Columnist Amy Bishop shows what to look for and how to use the data to your benefit!

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/account-leaking-money-importance-query-mapping-158785
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