Another personal obsession:MediaMath Gets Into The Data Business With Launch Of Helix

The shared first-party data of MediaMath’s Adroit subsidiary is being spun into the new Helix business unit, and Adroit is being merged into MediaMath.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/mediamath-gets-into-the-data-business-with-launch-of-helix-159382
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