Another personal obsession:Study: Ads Effective As Way To Stimulate Dormant App Usage, Prevent Deletion

Smartphone owners spend nearly 90 percent of mobile device time in apps. However only a small fraction of the 25 – 40 apps on users’ devices are regularly used; the rest are neglected and eventually replaced or deleted. A new study from Yahoo offers some new insight into why and when...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/study-ads-effective-as-way-to-stimulate-dormant-app-usage-prevent-deletion-158703
via Mister Fire