Another personal obsession:Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016

Ad fraud is a major problem in digital advertising, by some estimates resulting in billions of dollars in annual loses to marketers. According to a new report from White Ops and the Association of National Advertisers (ANA), marketers are winning the battle against “basic bots” but...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/study-sophisticated-bots-outwitting-marketers-will-cost-7-2-billion-in-2016-159795
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