Another personal obsession:What The 2015 Holiday Season’s 3 Biggest E-Commerce Surprises Mean For Marketers In 2016

Columnist Jordan Elkind discusses some lessons learned from the 2015 holiday shopping season and how marketers can apply them to this year's strategy.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/2015-holiday-seasons-3-biggest-e-commerce-surprises-mean-marketers-2016-159702
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