Another personal obsession:Here Are The Top 7 Reasons You Should Attend MarTech

MarTech: The Marketing Tech Conference is right around the corner and we’re excited to share this incredible experience with you. If you haven’t registered yet, take a moment to review the top 7 reasons you should attend this year’s conference in San Francisco, March 21-22: Actionable content....

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/here-are-the-top-7-reasons-you-should-attend-martech-166609
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Another personal obsession:Marketing Day: Oscars Twitter Record, Programmatic Display Tactics & Location Marketing

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-day-oscars-sets-new-twitter-records-programmatic-display-tactics-location-marketing-166601
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Another personal obsession:mNectar Expands Its App Streaming Ad Network To Cellular Data Transmission

San Francisco-based company has launched Spectra, which can now stream over 3G/4G/EDGE connections in addition to the previously-supported Wi-Fi.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/mnectar-expands-its-app-streaming-ad-network-to-cellular-transmission-166567
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Another personal obsession:DiCaprio’s Oscar Win Sets New Twitter Record

Sorry Ellen DeGeneres, but Leo's award for Best Actor beat out your famous group selfie for the most-tweeted moment in Oscar's history.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/dicaprios-oscar-win-sets-new-twitter-record-166556
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Another personal obsession:Prioritizing Local Search Profile Listings: 2 Methods

Looking to start building those citations for local SEO? Columnist Lydia Jorden shares her strategy for determining which local business listing sites are worth investing in.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/prioritizing-local-search-profile-listings-2-methods-166362
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Another personal obsession:Connecting Demographics To Search Queries

Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic information at the keyword level.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/connecting-demographics-search-queries-2-166350
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Another personal obsession:Programmatic Display: 3 Tactics to Master in 2016

Programmatic will account for 63% of all display buys in 2016, but marketers big and small are having a difficult time understanding what it is and why it matters. Contributor and Googler Brad Bender shares answers and tactics to get started.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/programmatic-display-3-tactics-master-2016-165542
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Another personal obsession:To Maximize The Value Of Testing, Start With A Strategy

Looking to improve your testing or just getting started? Columnist Nick Iyengar has tips on how to build your strategy for testing and optimization.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/maximize-value-testing-start-strategy-165628
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Another personal obsession:5 Ways Calls Can Reduce Search Marketers’ Cost Per Lead

Columnist CJ Arseneau discusses how call tracking can help you understand the value of calls in your search program and lower your customer acquisition costs.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/5-ways-calls-can-reduce-search-marketers-cost-per-lead-165774
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Another personal obsession:Most Mobile Marketers Are Using Location, But How Do You Do It Right?

With so many marketers using location-based mobile targeting, it's time to either jump on board or step up your strategy. Columnist Craig Weinberg offers some tips to help you fine-tune your efforts.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/everyones-using-location-based-mobile-targeting-right-165499
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Another personal obsession:MarTech Today: Cardlytics’ Treasure Trove, Fixing “Permanently Closed” & AMP Not Yet A Ranking Signal

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Cardlytics Opens Up Its Treasure Trove Of Purchase Histories To Ad Targeting Feb 25, 2016 by Barry Levine Atlanta-based company is now making its 120...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/martech-today-cardlytics-treasure-trove-fixing-permanently-closed-amp-not-yet-ranking-signal-166458
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Another personal obsession:EU & US ‘Privacy Shield’ Data Transfer Agreement Faces Skeptics In Europe

Earlier this month American and European officials announced a new framework to ensure the continued flow of data across the Atlantic. This was in response to last October’s Schrems decision by The European Court of Justice invalidating a 15-year old “Safe Harbor” agreement, in...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/eu-us-privacy-shield-to-replace-safe-harbor-data-transfer-framework-166488
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Another personal obsession:News360 Launches Free Audience Analytics Tool For Publishers And Content Marketers

The NativeAI service tracks user preferences with a much more granular categorization of content than other tools, the company says.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/news360-launches-free-audience-analytics-for-publishers-and-content-marketers-166404
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Another personal obsession:Marketing Day: Snapchat Geofilter Costs, Local SEO Expectations & Online Reputation Management

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-day-snapchat-geofilter-costs-local-seo-expectations-online-reputation-management-166410
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Another personal obsession:Amazon To Webstore Sellers: No New Orders As Of May 1st, Two Months Ahead Of Platform Closure

Migration deadline effectively moves up by 60 days.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/amazon-webstore-orders-stop-may-1-2016-166400
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Another personal obsession:WATCH: “Marketing Land Live” Show #2 Talks About Google AdWords Changes, AMP & More

If you missed our second episode, watch the video replay below.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/watch-marketing-land-live-show-2-166380
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Another personal obsession:How Much A Snapchat Geofilter Costs At The Oscars & 5 Other Big Events

Check out how much it would cost to run a Snapchat geofilter around the Academy Awards, at SXSW or during spring break in Las Vegas.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/how-much-snapchat-geofilter-costs-big-events-166269
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