Another personal obsession:Show Me The Money: Following The PPC Keywords That Make Dollars & Sense

Structuring campaigns based on personas is can effective, but what happens when keyword overlap dilutes your messaging? Columnist Pauline Jakober shares a case study showing how thoughtful reorganization based on money-making keywords can have a huge impact on revenue.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/show-money-following-ppc-keywords-make-dollars-sense-165513
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