Another personal obsession:Amazon Raises Cost Of Free Shipping, Morphing Into The Netflix Of Retail

Company's higher threshold for non-book order free shipping may be an effort to drive more Prime memberships.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/upping-ante-on-free-shipping-amazon-turning-into-netflix-of-retail-165468
via Mister Fire