Another personal obsession:5 Ways Calls Can Reduce Search Marketers’ Cost Per Lead

Columnist CJ Arseneau discusses how call tracking can help you understand the value of calls in your search program and lower your customer acquisition costs.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/5-ways-calls-can-reduce-search-marketers-cost-per-lead-165774
via Mister Fire