Another personal obsession:Content Marketing That Drives Conversions

Relevant, engaging content now plays a critical role in nurturing prospects into the purchase funnel to become customers. How can marketers produce, distribute and optimize well-defined content assets — including blogs, email, infographics, landing pages and videos — to create deeper...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/content-marketing-that-drives-conversions-165539
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