Another personal obsession:Ad Tech Firm AdTheorent Launches Public Version Of Its Internal Attribution System

Called Barometric, the service uses street addresses of homes as the consistent ID across devices and into physical retailers.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/ad-tech-firm-adtheorent-launches-public-version-of-its-internal-attribution-system-166186
via Mister Fire