Another personal obsession:Optimizing Conversions Isn’t Everything! Don’t Neglect What Happens Before & After

Are you maximizing your conversion potential? Columnist Dale Hursh discusses the activities and efforts that occur both before and after the conversion point, noting that focusing efforts here can increase conversions and ROI.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/the-importance-of-pre-and-post-conversion-efforts-166243
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