Another personal obsession:A CMO’s View: How IHOP keeps winning the love & affection of its 3.5M Facebook fans

IHOP CMO Kirk Thompson shares how his brand has gained a competitive advantage through its strategic Facebook marketing efforts.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/cmos-view-ihop-keeps-winning-love-affection-3-5m-facebook-fans-187900
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