Another personal obsession:How to manage ad partners in regulated industries: Retail (Part 3 of 5)

Retail marketers must tread carefully to avoid running afoul of the Federal Trade Commission. Columnist Lori Weiman lays out the relevant considerations so marketers may move forward with confidence.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/manage-ad-partners-regulated-industries-retail-part-3-5-186447
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