Another personal obsession:Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot)

Some industry experts may advise advertisers and agencies to "hold out" for 100% viewability on their media buys, but contributor Keith Pieper says it's not worth it and proposes a different path.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/research-five-reasons-100-viewability-isnt-worth-cost-long-shot-185219
via Mister Fire