Another personal obsession:Using popular culture to drive local positioning

Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture -- like Pokémon Go -- to drive SERP positioning and a presence in the local digital ecosystem.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/using-popular-culture-drive-local-positioning-188018
via Mister Fire