Another personal obsession:Native advertising, the new marketing workhorse

Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to 0.17 percent,...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/native-advertising-new-marketing-workhorse-197856
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