Another personal obsession:So you have the data. Now what?

It's not just about having loads of data; you need to be able to use it. Columnist Jose Cebrian explains why you need to build a solid foundation, shift your focus from the channel to the audience and choose the right technology.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/so-you-have-the-data-now-what-196678
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