Another personal obsession:Study says only 8 percent of shoppers using retailer apps, should they give up?

No: they need a diversified strategy that includes third party distribution, mobile wallets and a renewed focus on the usability of their apps and sites.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/study-says-8-percent-shoppers-using-retailer-apps-give-197029
via Mister Fire