Another personal obsession:2017 predictions: Why artificial intelligence will blow account-based marketing out of the water

Account-based marketing (ABM) has become a staple in B2B marketing today, and columnist Peter Isaacson believes that artificial intelligence (AI) will take it even further, making hyper-personalization at scale possible.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/2017-predictions-artificial-intelligence-will-blow-account-based-marketing-water-199618
via Mister Fire