Another personal obsession:5 ways martech can help you reduce mobile app user churn

Acquiring new app users is great, but columnist Josh Todd argues it's much more cost-effective to focus on retaining existing users. Here he shares how to use predictive analytics and other tools to keep mobile users engaged.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/5-ways-martech-can-help-reduce-mobile-app-user-churn-199498
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