Another personal obsession:A CMO’s View: For PepsiCo, MarTech is central to shaping the consumer experience

PepsiCo CMO Seth Kaufman shares how his teams are using MarTech across the brand's entire product line.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/cmos-view-pepsico-martech-central-shaping-consumer-experience-199487
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