Another personal obsession:Data as the new currency: Three keys to CMO success in 2017

What are the martech trends that will shape digital marketing in 2017? Columnist Jim Yu believes data insights will fuel marketers' strategy and business success.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/data-new-currency-three-keys-cmo-success-2017-200716
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