Another personal obsession:Digital or TV? The false dichotomy in advertising

Contrary to popular belief, you shouldn't have to choose between digital or TV. Contributor Kevin O'Reilly explains how the two are inextricably intertwined and why it’s time for advertisers to take a multichannel approach.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/digital-tv-false-dichotomy-advertising-198553
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